Chipotle commissioned Nexus director Johnny Kelly to create something special for their ‘Food with Integrity’ campaign. He came to us with the brief and together we developed and created the short animated film entitled ‘Back To The Start’. The rigging was an integral part of the modelmaking and set build: barns that build and collapse, a factory complex that grows in bursts, and desiccated fields that flip over to reveal lush pasture on the reverse.
The film is set to a specially recorded version of Coldplay’s ‘The Scientist’ performed by Willie Nelson.
View the film here

